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Question 4 COMPARE: Figure 1.5 (Customer Relationship Groups) to Figure 2.2 (The Boston Consulting Matrix) and answer the following: While both figures include profitability as a consideration, what is the key difference between them? (select all that apply O One uses positive and negative animal references, the other only uses negative animal references O One matrix uses persana / characters the other is less organized O The BCG matrix looks for customers to "milk in order to invest in ether areas O One matrix uses customer perceptions, the other does not

Question 4 COMPARE: Figure 1.5 (Customer Relationship Groups) to Figure 2.2 (The Boston Consulting Matrix) and answer the following: While both figures include profitability as a consideration, what is the key difference between them? (select all that apply O One uses positive and negative animal references, the other only uses negative animal references O One matrix uses persana / characters the other is less organized O The BCG matrix looks for customers to "milk in order to invest in ether areas O One matrix uses customer perceptions, the other does not

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Figure 1.5 Customer Relationship Groups High Butterflies True friends Strangers Barnacles Low Short-term Long-term Projected loyalty Figure 2.2 The BCG Growth-Share Matrix Star Question mark Under the classic BCG portelio planning appraach te company invests lunts fom matre sucesolul products and businesnes (canh cons) to support promising preducts and buoineses in tuter growing narkats (stars and quention marks), haping to tum them into tuure canh crws The company must decide how much wil Imest in each praduct or business (SBU) For each SEU, Rnust decide whether to buld, hold, harvest, or divest Cash cow Dog High Low Relative market share Potential profitability Market growth rate Low High
Transcribed Image Text:Figure 1.5 Customer Relationship Groups High Butterflies True friends Strangers Barnacles Low Short-term Long-term Projected loyalty Figure 2.2 The BCG Growth-Share Matrix Star Question mark Under the classic BCG portelio planning appraach te company invests lunts fom matre sucesolul products and businesnes (canh cons) to support promising preducts and buoineses in tuter growing narkats (stars and quention marks), haping to tum them into tuure canh crws The company must decide how much wil Imest in each praduct or business (SBU) For each SEU, Rnust decide whether to buld, hold, harvest, or divest Cash cow Dog High Low Relative market share Potential profitability Market growth rate Low High
Question 4 COMPARE: Figure 1.5 (Customer Relationship Groups) to Figure 2.2 (The Boston Consulting Matrix) and answer the following: While both figures include profitability as a consideration, what is the key difference between therm? (select all that applyl O One uses positive and negative animal references, the other only uses negative animal references O One matrix uses persona / characters the other is less organized O The BCG matrix looks for customers to "milk in order to invest in other areas O One matrix uses customer perceptions, the other does not In a concise paragraph, explain the following: Between the Boston Consulting Group Matrix (Fig. 2.2 in the text) and the Customer Relationship Groups Matrix (Fig. 1.5), which framework might include customers who feel good knowing your company is making a profit? Support your answer with a brief explanation. Edit View Insert Format Tools Table 12ptv Paragraph of
Transcribed Image Text:Question 4 COMPARE: Figure 1.5 (Customer Relationship Groups) to Figure 2.2 (The Boston Consulting Matrix) and answer the following: While both figures include profitability as a consideration, what is the key difference between therm? (select all that applyl O One uses positive and negative animal references, the other only uses negative animal references O One matrix uses persona / characters the other is less organized O The BCG matrix looks for customers to "milk in order to invest in other areas O One matrix uses customer perceptions, the other does not In a concise paragraph, explain the following: Between the Boston Consulting Group Matrix (Fig. 2.2 in the text) and the Customer Relationship Groups Matrix (Fig. 1.5), which framework might include customers who feel good knowing your company is making a profit? Support your answer with a brief explanation. Edit View Insert Format Tools Table 12ptv Paragraph of
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