QUESTION 1, COMPULSORYEPP Book Services is a publisher of both fiction and non-fiction books, a market in which it facessignificant competition with firms such as Kingdom Book Services, among others.It has recently published a new mission statement: "EPP will continue to grow and innovate as anorganization, while acting in a socially responsible way'. For a future meeting of the Board ofDirectors, the Marketing Director has been asked to prepare a presentation to discuss this in moredetail. She has asked you to help her by suggesting objectives that could be used to help thecompany achieve its missions of 'growth' and 'innovation'.The Marketing Director has suggested that the only objective for ‘social responsibility' will be thehappiness of the workforce.Required:a) State and explain the elements EPP's mission statementIdentify three possible long-term objectives each for growth and innovation /development forEPP, as requested by the Marketing DirectorState and explain the framework for analyzing question b) above

Planning, implementing, and assessing strategies to assist businesses in achieving their long-term…

Answered: QUESTION 1, COMPULSORY EPP Book…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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