Create the following for and Land and Sea Tour busines in Jamaica Key Elements of the Business Plan Description of Services  This section provides an overview of the services (include product(s) if necessary). Diagrams, illustrations and drawings of services. Service description. Plan of Operations  Form of ownership chosen and reasoning Company structure (organization chart) Compensation and benefits packages Staffing plans

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Create the following for and Land and Sea Tour busines in Jamaica

Key Elements of the Business Plan

Description of Services 

This section provides an overview of the services (include product(s) if necessary).

  • Diagrams, illustrations and drawings of services.
  • Service description.

Plan of Operations 

  • Form of ownership chosen and reasoning
  • Company structure (organization chart)
  • Compensation and benefits packages
  • Staffing plans
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