QUESTION 1Ali wants to open a roadside coffee stall that serves fresh brewed coffee. He was advised by hisbusiness friend to assess the external environment that will affect his business viability.a) Suggest the appropriate tool that Ali should use to assess the external factors.b) Explain the importance of the above tool to Ali's business.c) Based on the answer above, evaluate with example, TWO (2) external environment pertainingAli's business idea.

a) Ali should use PESTLE analysis to assess the external factors. PESTLE analysis will help Ali to…

Answered: QUESTION 1 Ali wants to open a roadside…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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