QUESTION 1 Ali wants to open a roadside coffee stall that serves fresh brewed coffee. He was advised by his business friend to assess the external environment that will affect his business viability. a) Suggest the appropriate tool that Ali should use to assess the external factors. b) Explain the importance of the above tool to Ali's business. c) Based on the answer above, evaluate with example, TWO (2) external environment pertaining Ali's business idea.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 1
Ali wants to open a roadside coffee stall that serves fresh brewed coffee. He was advised by his
business friend to assess the external environment that will affect his business viability.
a) Suggest the appropriate tool that Ali should use to assess the external factors.
b) Explain the importance of the above tool to Ali's business.
c) Based on the answer above, evaluate with example, TWO (2) external environment pertaining
Ali's business idea.
Transcribed Image Text:QUESTION 1 Ali wants to open a roadside coffee stall that serves fresh brewed coffee. He was advised by his business friend to assess the external environment that will affect his business viability. a) Suggest the appropriate tool that Ali should use to assess the external factors. b) Explain the importance of the above tool to Ali's business. c) Based on the answer above, evaluate with example, TWO (2) external environment pertaining Ali's business idea.
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