1. How have Graeter's owners used the four factors of pro- duction to build the business over time? 2. Which of Graeter's stakeholders are most affected by the family's decision to take a long-term view of the business rather than aiming for short-tem profit? Explain your answer. 3. Knowing that Graeter's competes with multinational cor- porations as well as small businesses, would you recom- mend that Graeter's expand by licensing its brand to a company in another country? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer questions 1,2, and 3
are just as proud of their hometown success. "Graeter's in
Cincinnati is synonymous with ice cream," says Bob Graeter.
"People will say, 'Let's go get a Graeter's."14
Questions
1. How have Graeter's owners used the four factors of pro-
duction to build the business over time?
ther
2. Which of Graeter's stakeholders are most affected by the
family's decision to take a long-term view of the business
rather than aiming for short-tem profit? Explain your answer.
ide
ci-
3. Knowing that Graeter's competes with multinational cor-
porations as well as small businesses, would you recom-
mend that Graeter's expand by licensing its brand to a
company in another country? Why or why not?
ses
ut
Transcribed Image Text:are just as proud of their hometown success. "Graeter's in Cincinnati is synonymous with ice cream," says Bob Graeter. "People will say, 'Let's go get a Graeter's."14 Questions 1. How have Graeter's owners used the four factors of pro- duction to build the business over time? ther 2. Which of Graeter's stakeholders are most affected by the family's decision to take a long-term view of the business rather than aiming for short-tem profit? Explain your answer. ide ci- 3. Knowing that Graeter's competes with multinational cor- porations as well as small businesses, would you recom- mend that Graeter's expand by licensing its brand to a company in another country? Why or why not? ses ut
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