Q.1.2.1 Describe the type of economic system adopted in South Africa. Q.1.2.2 Explain the implications on Airbnb should South Africa implement a command economy.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Source: Rawes, E. and Coomes, K. 2019. What is Airbnb? What to know before becoming a guest
or host. 13 September 2019. Digital Trends. [Online]. Available at:
https://www.digitaltrends.com/home/what-is-airbnb/ [Accessed 10 February 2021].
Additional reading:
• Airbnb. 2019. Booking unique places to stay and things to do. [Online]. Available at:
https://www.airbnb.co.za/ [Accessed 18 February 2021].
• Airbnb. 2016. What is Airbnb? Travel Tips. 4 May 2016. [Online]. Available at:
https://www.youtube.com/watch?v=XWUeChVZqgw [Accessed 18 February 2021]

Q.1.1
Discuss the competitive forces in the industry in which Airbnb is competing and
provide evidence from the supplied case study to support your answer.
Hint: Use Porter's 5 Forces model to guide your discussion. You are welcome to
provide evidence from other sources to complete your discussion.
NB: Your answer should be a minimum of 500 to a maximum of 650 words.
Markers are to stop marking after the threshold of 650 words has been reached.
Please indicate the word count at the end your answer.
Q.1.2
Q.1.2.1
Describe the type of economic system adopted in South Africa.
Q.1.2.2 Explain the implications on Airbnb should South Africa implement a
command economy.
Transcribed Image Text:Q.1.1 Discuss the competitive forces in the industry in which Airbnb is competing and provide evidence from the supplied case study to support your answer. Hint: Use Porter's 5 Forces model to guide your discussion. You are welcome to provide evidence from other sources to complete your discussion. NB: Your answer should be a minimum of 500 to a maximum of 650 words. Markers are to stop marking after the threshold of 650 words has been reached. Please indicate the word count at the end your answer. Q.1.2 Q.1.2.1 Describe the type of economic system adopted in South Africa. Q.1.2.2 Explain the implications on Airbnb should South Africa implement a command economy.
Q.1.3 Discuss the importance of environmental scanning and explain how the founders
of Airbnb scanned the environment before starting their company.
NB: Your answer should be a minimum of 500 to a maximum of 650 words.
Markers are to stop marking after the threshold of 650 words has been reached.
Please indicate the word count at the end your answer.
Q.1.4 With reference to the above case study, describe three types of resources the
founders of Airbnb needed most to start the company and explain how they
acquired these resources.
Transcribed Image Text:Q.1.3 Discuss the importance of environmental scanning and explain how the founders of Airbnb scanned the environment before starting their company. NB: Your answer should be a minimum of 500 to a maximum of 650 words. Markers are to stop marking after the threshold of 650 words has been reached. Please indicate the word count at the end your answer. Q.1.4 With reference to the above case study, describe three types of resources the founders of Airbnb needed most to start the company and explain how they acquired these resources.
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