Propose a new mission statement for the organization based on 9 components of mission statement: 1.Customer 2. Product/ service 3. Market 4. Technology 5. Concern for survival, profitability and growth 6. Philosophy
Propose a new mission statement for the organization based on 9 components of mission statement: 1.Customer 2. Product/ service 3. Market 4. Technology 5. Concern for survival, profitability and growth 6. Philosophy
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
Section: Chapter Questions
Problem 1EE
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Question
Case Krispy Kreme Doughnuts Inc 2015
Based on the given case above, you are required to read the case and :
1. Propose a new mission statement for the organization based on 9 components of mission statement:
1.Customer
2. Product/ service
3. Market
4. Technology
5. Concern for survival, profitability and growth
6. Philosophy
7. Selfconcept
8. Concern for public images
9. Concern for employees
10. Component Legend is provided
2. Quality of the writing of the proposed mission statement and explain
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