Products/Goods According to Use:1. Consumer goods2. Industrial goods -According to Differentiation:3. Undifferentiated goods4. Differentiated goods -According to Durability:5. Undifferentiated goods6. Differentiated goods -According to Durability:7. Convenience goods -8. Shopping goods -Specialty goods -10. Unsought goods -9.

A product can be defined as any tangible thing that has the ability to satisfy needs and wants of a…

Answered: Products/Goods According to Use: 1.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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10. Which of the following is a good example of the "country of origin effect" on international consumers? a. Consumers tend to associate quality with the Japanese products/ brands b. All of the choices are correct c. Consumers tend to associate precision, durability, and accuracy with the Germany products/ brands d. Consumers tend to associate elegance, high fashion, and luxury with the French products/ brands 11. In determining whether to send your domestic marketers abroad, it is useful to identify the marketer's role in the international market. Which of the following marketing role requires high company-specific knowledge, is highly authorized in negotiating deals, and is more commonly seen in business-to-business (B2B) marketing than in business-to-consumer (B2C) marketing? a. Market analysts b. Order-getter c. Order-taker d. All of the choices are correct 12. This is a concerted effort on the part of a company to generate goodwill among international publics. a. Publicity b.…
When a brand selects an athlete endorser, it should make sure O The athlete has rich set of useful and relevant associations for the brand The athlete is well known to improve awareness, image, and responses for the brand O The athlete is not endorsing multiple brands O A and B O A, B, and C

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