PROBLEM SOLUTION O UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE O CUSTOMER SEGMENTS . List the top 1 to 3 problems. State why your solution can't be easily copied or bought. Is the customer segment primarily B2B, B2C, or both? List the top 3 features. Single, clear, compelling message that states why you are different and worth List existing alternatives. Identify segment, niche and early adopters. buying. Identify any other user roles that will interact with this customer. KEY METRICS CHANNELS Key activities you measure Path to customers COST STRUCTURE O REVENUE STREAMS List the following: List the following: • Customer Acquisition Costs Revenue Model • Distribution Costs • Lifetime Value • Fixed Costs Revenue • Variable Costs Gross Margin

PROBLEM SOLUTION O UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE O CUSTOMER SEGMENTS . List the top 1 to 3 problems. State why your solution can't be easily copied or bought. Is the customer segment primarily B2B, B2C, or both? List the top 3 features. Single, clear, compelling message that states why you are different and worth List existing alternatives. Identify segment, niche and early adopters. buying. Identify any other user roles that will interact with this customer. KEY METRICS CHANNELS Key activities you measure Path to customers COST STRUCTURE O REVENUE STREAMS List the following: List the following: • Customer Acquisition Costs Revenue Model • Distribution Costs • Lifetime Value • Fixed Costs Revenue • Variable Costs Gross Margin

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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