When a manufacturer inroduces a new product using the name of its existing, popular products (such as when Axe added Axe Shampoo and Conditioner), it is invoking the principle of stimulus discrimination product differentiation stimulus generalization market segmentation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When a manufacturer inroduces a new
product using the name of its existing,
popular products (such as when Axe added
Axe Shampoo and Conditioner), it is
invoking the principle of
stimulus discrimination
product differentiation
stimulus generalization
market segmentation
Transcribed Image Text:When a manufacturer inroduces a new product using the name of its existing, popular products (such as when Axe added Axe Shampoo and Conditioner), it is invoking the principle of stimulus discrimination product differentiation stimulus generalization market segmentation
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