Problem 4 (Target Costing, Strategy) Benchmark Industries manufactures large workbenches for industrial use. Wally Garcia, the vice president for marketing at Benchmark, has concluded from his market analysis that sales are dwindling for Benchmark's standard table because of aggressive pricing by competitors. Benchmark's table sells for P875 whereas the competition's comparable table is selling in the P800 range. Garcia has determined that dropping price to P800 is necessary to regain the firm's annual market share of 10,000 tables. Cost data based on sales of 10,000 tables are: Budgeted Amount 400,000 sq. ft. 85,000 hrs. 30,000 hrs 320,000 hrs. Actual Amount Actual Cost 425,000 sq. ft. 100,000 hrs. 30,000 hrs. 320,000 hrs. Direct materials P2,700,000 1,000,000 300,000 4,000,000 Direct labor Machine setups Mechanical assembly

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Problem 4 (Target Costing, Strategy)
Benchmark Industries manufactures large workbenches for industrial use.
Wally Garcia, the vice president for marketing at Benchmark, has concluded
from his market analysis that sales are dwindling for Benchmark's standard
table because of aggressive pricing by competitors. Benchmark's table sells
for P875 whereas the competition's comparable table is selling in the P800
range. Garcia has determined that dropping price to P800 is necessary to regain
the firm's annual market share of 10,000 tables. Cost data based on sales of
10,000 tables are:
Budgeted Amount
400,000 sq. ft.
85,000 hrs.
30,000 hrs
320,000 hrs.
Actual Amount Actual Cost
425,000 sq. ft.
100,000 hrs.
30,000 hrs.
320,000 hrs.
Direct materials
P2,700,000
1,000,000
300,000
4,000,000
Direct labor
Machine setups
Mechanical assembly
Transcribed Image Text:Problem 4 (Target Costing, Strategy) Benchmark Industries manufactures large workbenches for industrial use. Wally Garcia, the vice president for marketing at Benchmark, has concluded from his market analysis that sales are dwindling for Benchmark's standard table because of aggressive pricing by competitors. Benchmark's table sells for P875 whereas the competition's comparable table is selling in the P800 range. Garcia has determined that dropping price to P800 is necessary to regain the firm's annual market share of 10,000 tables. Cost data based on sales of 10,000 tables are: Budgeted Amount 400,000 sq. ft. 85,000 hrs. 30,000 hrs 320,000 hrs. Actual Amount Actual Cost 425,000 sq. ft. 100,000 hrs. 30,000 hrs. 320,000 hrs. Direct materials P2,700,000 1,000,000 300,000 4,000,000 Direct labor Machine setups Mechanical assembly
2. How much of the current cost per unit is attributable to non-value-added
activities?
3. Calculate the new target cost per unit for a sales price of P800 if the profit
per unit is maintained.
4. What strategy do you suggest for Benchmark to attain the target cost
calculated in requirement 3?
Transcribed Image Text:2. How much of the current cost per unit is attributable to non-value-added activities? 3. Calculate the new target cost per unit for a sales price of P800 if the profit per unit is maintained. 4. What strategy do you suggest for Benchmark to attain the target cost calculated in requirement 3?
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