Price, marginal revenue, and cost (dollars) 12 11 SMC 10 ATC о 10 20 30 AVC 40 50 60 70 80 90 100 110 120 Output MR 1.) The figure above shows the demand, MR and cost curves for a monopoly in the short run: a.) Profit is maximized at a price of $ b.) The profit maximizing level of output is c.) At the optimal level of output, total revenue is $ $ total cost is $ ' and profit is 2.) QuadPlex Cinema is the only movie theatre in Idaho Falls. The nearest rival movie theatre, the Cedar Bluff Twin, is 35 miles away. Thus, QuadPlex Cinema possesses a degree of market power. Despite having market power, the cinema is currently suffering losses. The manager of QuadFlex is suggesting increasing ticket prices until the cinema makes profit. a.) Comment on this strategy. b.) How might the market power of QuadFlex Cinema be measured? c.) What options should QuadFlex consider in the long run?

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter13: Monopoly And Antitrust
Section: Chapter Questions
Problem 6P
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Price, marginal revenue, and cost (dollars)
12
11
SMC
10
ATC
о
10 20 30
AVC
40 50 60 70 80 90 100 110 120
Output
MR
1.) The figure above shows the demand, MR and cost
curves for a monopoly in the short run:
a.) Profit is maximized at a price of $
b.) The profit maximizing level of output is
c.) At the optimal level of output, total revenue is
$
$
total cost is $
'
and profit is
2.) QuadPlex Cinema is the only movie theatre in Idaho
Falls. The nearest rival movie theatre, the Cedar Bluff
Twin, is 35 miles away. Thus, QuadPlex Cinema
possesses a degree of market power. Despite having
market power, the cinema is currently suffering losses.
The manager of QuadFlex is suggesting increasing ticket
prices until the cinema makes profit.
a.) Comment on this strategy.
b.) How might the market power of QuadFlex Cinema be
measured?
c.) What options should QuadFlex consider in the long run?
Transcribed Image Text:Price, marginal revenue, and cost (dollars) 12 11 SMC 10 ATC о 10 20 30 AVC 40 50 60 70 80 90 100 110 120 Output MR 1.) The figure above shows the demand, MR and cost curves for a monopoly in the short run: a.) Profit is maximized at a price of $ b.) The profit maximizing level of output is c.) At the optimal level of output, total revenue is $ $ total cost is $ ' and profit is 2.) QuadPlex Cinema is the only movie theatre in Idaho Falls. The nearest rival movie theatre, the Cedar Bluff Twin, is 35 miles away. Thus, QuadPlex Cinema possesses a degree of market power. Despite having market power, the cinema is currently suffering losses. The manager of QuadFlex is suggesting increasing ticket prices until the cinema makes profit. a.) Comment on this strategy. b.) How might the market power of QuadFlex Cinema be measured? c.) What options should QuadFlex consider in the long run?
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