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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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operation managment

 

Hi class,

I had to do a bit of research to learn about what these two types of budgets are. I found that zero based budgeting gets its name because it assumes that the budget is build from zero. Or, nothing is carried over from previous years/periods. A benefit of this, is that it forces the team to carefully examine each expense added to the budget, since nothing is carried over from before.

Incremental budgeting is very different as it does take into account previous periods to build budgets. By using the previous budget as a base, and making adjustments as needed, it allows for a fluid, "forward-looking budget", as the article put it.

Thanks for reading,

Angel M.

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