Please do not give solution in image format thanku Select three local businesses (one large and two small) and play the role of "mystery shopper". How easy was it to do business with each company? How would you rate their service, quality and convenience? Were sales people helpful and friendly? Did they handle transactions professionally and courteously? How would you rate the business' appearance? How would you describe each company's competitive advantage? What future do you predict for each company? Prepare a brief report on the findings and conclusions.
Please do not give solution in image format thanku Select three local businesses (one large and two small) and play the role of "mystery shopper". How easy was it to do business with each company? How would you rate their service, quality and convenience? Were sales people helpful and friendly? Did they handle transactions professionally and courteously? How would you rate the business' appearance? How would you describe each company's competitive advantage? What future do you predict for each company? Prepare a brief report on the findings and conclusions.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please do not give solution in image format thanku
Select three local businesses (one large and two small) and play the role of "mystery shopper".
How easy was it to do business with each company? How would you rate their service, quality and convenience?
Were sales people helpful and friendly?
Did they handle transactions professionally and courteously?
How would you rate the business' appearance?
How would you describe each company's competitive advantage?
What future do you predict for each company?
Prepare a brief report on the findings and conclusions.
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