Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:Pixel we use to retarget: *
Facebook Audience
Video Audience
Website Audience
O Ad Audience
You can not do boost post from Facebook.
Yes
No
Maybe
Video views ad is better choice for *
Middle Funnel campaign
Top Funnel Campaign
Bottom Funnel Campaign
Other:

Transcribed Image Text:Writing blog can be consider as SEO activity.
Yes
O No
Your creative like Copy, Visual and CTA helps Google search ads to get
more engagement.
True
False
If we are running a search ad what metric we should follow?
CTR
CPC
CPL
CPA
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