Pixel we use to retarget: *Facebook AudienceVideo AudienceWebsite AudienceO Ad AudienceYou can not do boost post from Facebook.YesNoMaybeVideo views ad is better choice for *Middle Funnel campaignTop Funnel CampaignBottom Funnel CampaignOther: Writing blog can be consider as SEO activity.YesO NoYour creative like Copy, Visual and CTA helps Google search ads to getmore engagement.TrueFalseIf we are running a search ad what metric we should follow?CTRCPCCPLCPA

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Statistical Process Control

The use of statistical methods to observe and manage a process to make sure that it operates at its full potential and thus produce a confirming product is called Statistical Process Control.

Question

Pixel we use to retarget: *
Facebook Audience
Video Audience
Website Audience
O Ad Audience
You can not do boost post from Facebook.
Yes
No
Maybe
Video views ad is better choice for *
Middle Funnel campaign
Top Funnel Campaign
Bottom Funnel Campaign
Other:

Writing blog can be consider as SEO activity.
Yes
O No
Your creative like Copy, Visual and CTA helps Google search ads to get
more engagement.
True
False
If we are running a search ad what metric we should follow?
CTR
CPC
CPL
CPA

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