Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Lagel group inclusive is an organizational recently formed through the amalgamation of several organizational case study ans
Expert Solution
Step 1
At the point when organizations choose to amalgamate, they anticipate improving their monetary status and differentiate as far as the labor and products they wish to offer. Moreover, they hope to accomplish administrative adequacy and address the firm rivalry in their particular fields of business.
In any case, mergers don't generally work for the organizations required. This is because as they would encounter diseconomies of scale, like disengaged correspondence.
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