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Pickrr has developed an online dashboard that can be used by businesses to quickly and easily ship orders across the country. This allows the user to choose from 12 different courier companies to ship, and they can even choose to ship at the least cost or ship with the lowest delivery time. Shipments done via Pickrr dashboard already cost less compared to directly approaching a courier company.  The company has a small number of beta customers and is planning to charge a small subscription fee from every user when the dashboard is ramped up. How will you price the subscription, and design a sales strategy for this dashboard. Do make and state any assumptions necessary

Pickrr has developed an online dashboard that can be used by businesses to quickly and easily ship orders across the country. This allows the user to choose from 12 different courier companies to ship, and they can even choose to ship at the least cost or ship with the lowest delivery time. Shipments done via Pickrr dashboard already cost less compared to directly approaching a courier company.  The company has a small number of beta customers and is planning to charge a small subscription fee from every user when the dashboard is ramped up. How will you price the subscription, and design a sales strategy for this dashboard. Do make and state any assumptions necessary

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pickrr has developed an online dashboard that can be used by businesses to quickly and easily ship orders across the country. This allows the user to choose from 12 different courier companies to ship, and they can even choose to ship at the least cost or ship with the lowest delivery time. Shipments done via Pickrr dashboard already cost less compared to directly approaching a courier company.  The company has a small number of beta customers and is planning to charge a small subscription fee from every user when the dashboard is ramped up. How will you price the subscription, and design a sales strategy for this dashboard. Do make and state any assumptions necessary. 

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