Discuss the differences between channel management and logistics management. Does this situation illustrate the relationship between channel management and logistics management? Why or why not. Are there other companies that are currently effective in managing both their channels of distribution and logistics?
Discuss the differences between channel management and logistics management. Does this situation illustrate the relationship between channel management and logistics management? Why or why not. Are there other companies that are currently effective in managing both their channels of distribution and logistics?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Timberland Company is one of the world's best known manufacturers of casual
shoes and sports boots. For many years the company created a successful channel
of distribution by managing their logistical systems that were geared to large orders
sold to major department stores and retail chains. However, market reports
indicated that consumers were shopping in increasing numbers at small
independent retailers and boutiques for the kinds of high -quality shoes and boots
sold by Timberland. Therefore Timberland faced the problem of how to service the
large numbers of small retailers with their much smaller orders while still
maintaining high levels of efficiency and low order processing costs. To meet this
challenge, Timberland reengineered its logistical system by using modern scanning
equipment to control inventory, track merchandise and handle all paperwork
automatically.
Discuss the differences between channel management and logistics management.
Does this situation illustrate the relationship between channel management and
logistics management? Why or why not. Are there other companies that are
currently effective in managing both their channels of distribution and logistics?
Be sure to provide supporting information for your argument and a full citation for
that information.
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