Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments.
Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players.
You are to assess the personal soap market and do the following:
1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments.
2. Identify a segment that you feel is yet to be tapped and describe this market segment.
3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.
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