Peppers, a well-known company, offers premium/fine dining experience with its chain of restaurants present all over the country. The management has identified tremendous future growth potential for restaurants catering to the mid-priced segment diners. Peppers is now trying to formulate a branding strategy to enter into the lucrative but competitive mid-priced restaurant segment with their own chain of restaurants. Identify three branding strategies and explain their pros and cons. Also, suggest which branding strategy would you recommend for Peppers. With respect to the suggested brand strategy, explain three ways in which Peppers can build brand equity for their new chain of restaurants

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.