Overview Prototyping is an important step in the innovative process. A prototype is a visualization of the solution. It can give you useful feedback so that you can improve your idea. It can also help highlight advantages and disadvantages of an innovative idea. As you have learned, there are many different kinds of prototypes. In this activity you will be creating a theoretical prototype for your group’s innovation project. Each person in your group will do their own theoretical prototype. Instructions To successfully complete this activity, follow these steps: Read the article "Design Thinking: Get Started with Prototyping."Links to an external site. Create a theoretical prototype of you solution to the problem you are solving which is to start a web platform for the language exchange.The web will be called the Speaking Partiner.Org This is basically your idea about how the solution might work. This could be a one-page paper describing the process; it could be a storyboard depicting how the solution will progress; or it could even be a detailed drawing labeling parts and supplies needed. You will need to include the following: A descriptive name for your prototype. A detailed description of what the solution will look like physically. A detailed description of how the solution will function. A detailed description of how you would create a virtual prototype of the solution. (A virtual prototype is not an actual working version of the product, but it's kind of a mock-up or model.) A detailed description of how it will benefit the customer functionally, emotionally, and socially.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Overview

Prototyping is an important step in the innovative process. A prototype is a visualization of the solution. It can give you useful feedback so that you can improve your idea. It can also help highlight advantages and disadvantages of an innovative idea. As you have learned, there are many different kinds of prototypes. In this activity you will be creating a theoretical prototype for your group’s innovation project. Each person in your group will do their own theoretical prototype.

Instructions

To successfully complete this activity, follow these steps:

Read the article "Design Thinking: Get Started with Prototyping."Links to an external site.
Create a theoretical prototype of you solution to the problem you are solving which is to start a web platform for the language exchange.The web will be called the Speaking Partiner.Org This is basically your idea about how the solution might work. This could be a one-page paper describing the process; it could be a storyboard depicting how the solution will progress; or it could even be a detailed drawing labeling parts and supplies needed. You will need to include the following:

A descriptive name for your prototype.
A detailed description of what the solution will look like physically.
A detailed description of how the solution will function.
A detailed description of how you would create a virtual prototype of the solution. (A virtual prototype is not an actual working version of the product, but it's kind of a mock-up or model.)
A detailed description of how it will benefit the customer functionally, emotionally, and socially.

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