Orange Tel wants to enter Pakistan market to sell its telecommunication services which include Mobile, 4G / 5G internet and Cloud services. Pakistan Telco market is occupied by major players like Mobilik, Ufone, Telenor and Zong along with other various internet service providers The market is rapidly growing due to the increased demand of high speed internet both for commercial and consumer use. The Management is interested to know the various metrics like market share , revenue, cost of providing the services, consumer demand / trends,  total users of each services like 4g, 3g etc. Customer demo graphics, like age groups, lower class, middle call and upper class needs/demands, data demand according to the customer type or class. This all information is necessary For Orange Tel to design its product and service offerings in order to gain a good share from the market. Being a BI Consultant, your job is to propose following. Q1) Identify Dimensions, Metrics and number of insights that may be helpful for decision making by the management

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Orange Tel wants to enter Pakistan market to sell its telecommunication services which include Mobile, 4G / 5G internet and Cloud services.

Pakistan Telco market is occupied by major players like Mobilik, Ufone, Telenor and Zong along with other various internet service providers

The market is rapidly growing due to the increased demand of high speed internet both for commercial and consumer use.

The Management is interested to know the various metrics like market share , revenue, cost of providing the services, consumer demand / trends,  total users of each services like 4g, 3g etc. Customer demo graphics, like age groups, lower class, middle call and upper class needs/demands, data demand according to the customer type or class. This all information is necessary For Orange Tel to design its product and service offerings in order to gain a good share from the market.

Being a BI Consultant, your job is to propose following.
Q1) Identify Dimensions, Metrics and number of insights that may be helpful for decision making by the management

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