Online Startups, Big Brands Success is on Store Shelves Synopsis Online shopping is popular in the US. However, the old-fashioned shop still sells razors and tampons. That fact is striking some of the world's largest consumer-products corporations, which have spent billions in startups that sold directly to consumers in recent years. After reading, answer the following questions. 2. What benefits do conventional store-based businesses have despite e-commerce growth
Online Startups, Big Brands Success is on Store Shelves Synopsis Online shopping is popular in the US. However, the old-fashioned shop still sells razors and tampons. That fact is striking some of the world's largest consumer-products corporations, which have spent billions in startups that sold directly to consumers in recent years. After reading, answer the following questions. 2. What benefits do conventional store-based businesses have despite e-commerce growth
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Online Startups, Big Brands Success is on Store Shelves Synopsis Online shopping is popular in the US. However, the old-fashioned shop still sells razors and tampons. That fact is striking some of the world's largest consumer-products corporations, which have spent billions in startups that sold directly to consumers in recent years. After reading, answer the following questions. 2. What benefits do conventional store-based businesses have despite e-commerce growth?
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