Online Marketing at Big Skinny: Identify the potential problems with the bidding strategy shown in the table below. Assume most Big Skinny wallets were sold at prices between $20 and $35.
Online Marketing at Big Skinny: Identify the potential problems with the bidding strategy shown in the table below. Assume most Big Skinny wallets were sold at prices between $20 and $35.
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
Related questions
Question
Case: Online Marketing at Big Skinny: Identify the potential problems with the bidding
strategy shown in the table below. Assume most Big Skinny wallets were sold at prices
between $20 and $35.
Transcribed Image Text:Кеyword
thin wallets
387
16,582
2.33%
$0.53 $205.11
1.8
32
$6.41
8.27%
leather wallet
103
12,335 0.84%
$0.59
$60.77
3.2
3
$20.26
2.91%
"thin wallet"
132
2,947
4.48%
$0.50
$66.00
1.2
9.
$7.33
6.82%
"big skinny"
35
2,452
1.43%
$0.50
$17.50
1.4
$3.50
14.29%
"thinnest wallet"
81
2,188
3.70%
$0.52
$42.12
1.4
4
$10.53
4.94%
thin leather wallet
13
1,389
0.94%
$0.59
$7.67
1.6
1
$7.67
7.69%
thinnest wallets
16
1,135
1.41%
$0.61
$9.76
1.3
1
$9.76
6.25%
world's thinnest wallet
94
625
15.04% $0.23
$21.62
1.1
$7.21
3.19%
thin leather wallets
17
589
2.89%
$0.80
$13.60
2.5
$0.00
0.00%
thin bifold wallet
13
423
3.07%
$0.61
$7.93
1.4
1
$7.93
7.69%
thin clutch wallet
9
297
3.03%
$0.61
$5.49
1.7
$0.00
0.00%
small thin wallet
19
275
6.91%
$0.67
$12.73
1.6
2
$6.37
10.53%
thin credit card wallet
12
248
4.84%
$0.66
$7.92
2.3
$0.00
0.00%
ultra thin wallet
11
243
4.53%
$0.75
$8.25
1.8
1
$8.25
9.09%
ultra thin wallets
18
225
8.00%
$0.67
$12.06
1.4
$6.03
11.11%
best thin wallet
5
193
2.59%
$0.55
$2.75
1.5
$0.00
0.00%
thin trifold wallet
3
156
1.92%
$0.66
$1.98
1.4
$0.00
0.00%
world thinnest wallet
19
125
15.20%
$0.32
$6.08
1.5
$0.00
0.00%
super thin wallet
10
123
8.13%
$0.28
$2.80
1.3
$0.00
0.00%
very thin wallet
10
63
15.87%
$0.70
$7.00
1.4
1
$7.00
10.00%
super thin wallets
2
59
3.39%
$0.48
$0.96
1.2
$0.00
0.00%
thin sport wallet
1
47
2.13%
$0.76
$0.76
1.5
$0.00
0.00%
thinnest wallet ever
2
40
5.00%
$0.38
$0.76
1.1
$0.00
0.00%
thin super skinny wallet
4
0.00%
$0.00
$0.00
1
$0.00
0.00%
Total - all keywords
1017
42986
4.80%
$0.54 $524.77
1.6
66
$4.46
$0.05
1* Clicks
Impressions
Click-through
Rate (CTR)
Avg. Cost per-
Click (CРC)
Total Cost
Rate
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