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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Match the letters with the numbers
41. How the marketing department makes
products and services to potential
A Selling
customers.
42. The aim of all marketing activities.
43. Any type of marketing communication.
44. Managing the database or data
B. Promotion
C. Pricing
D. Product/Service Management
customers.
E. Distribution
45.The method of determining the value a
producer will get in the exchange of
goods and services.
46. Focuses on developing a product or a
service according to how the market
evolves.
F. Marketing-Information
Management
%
4
T
R
E
F
D
B
alt
Transcribed Image Text:41. How the marketing department makes products and services to potential A Selling customers. 42. The aim of all marketing activities. 43. Any type of marketing communication. 44. Managing the database or data B. Promotion C. Pricing D. Product/Service Management customers. E. Distribution 45.The method of determining the value a producer will get in the exchange of goods and services. 46. Focuses on developing a product or a service according to how the market evolves. F. Marketing-Information Management % 4 T R E F D B alt
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