New products bring new solutions and variety to customers' lives, and they are a key source of growth for companies. Yet innovation can be very expensive and very risky. By one estimate, 66 percent of all new products introduced by established companies fail within two years. Explain in detail at least 4 reasons why many new products fail?

New products bring new solutions and variety to customers' lives, and they are a key source of growth for companies. Yet innovation can be very expensive and very risky. By one estimate, 66 percent of all new products introduced by established companies fail within two years. Explain in detail at least 4 reasons why many new products fail?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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