Mr. Santosh Kshirsagar- Dragon Karate Sports Santosh Kshirsagar, age 20 is not waiting to complete his graduation, to apply the theories he has learned in his classes to the real world. In the summer of the year 2016 the soon-to-be third year MGMT2224: Introduction to Entrepreneurship – Course Information. Academic Year 2022/2023, Summer THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 15 of 30 BCA student at BVDUIMK launched his own karate academy! Life has many ups and downs; many struggles and one need to stand strong to reach success. Santosh as a child never knew what father’s love was; his father never paid any attention towards the family, always drunk and created fights when in his senses. Santosh’s brother Amit was 10 years older than him; his mother struggled hard by stitching clothes to raise her kids and make ends meet. Amit from a very tender age of 13 did part-time jobs to help his mom in earning. Santosh was 4 years old when he lost his father. The family’s struggle in life continued and Amit did a lot of hard work to raise Santosh and give him a good future. He loved him not as a brother but as his son and never made Santosh feel the emptiness of not having a father. After graduation Amit was given a job in his father’s post and gradually all things started falling in place, now they moved to a two-room house made of mud. Santosh had also finished his 12th standard by now, he knew the sacrifice of his mother and brother, and he realized that now he should also join hands in supporting his family. Santosh’s Entrepreneurial Journey When Amit used to go to college, in the ground next to his college there was a karate academy by the name of ‘Dragon Karate Sports’, Santosh was just 6 years old then, impressed by the sport and had joined the classes, later he also started training his juniors in the class, this was in the year 2008 when he was in standard eighth. Santosh secured a black belt when he was in second year BCA. Life took a turn, when his Sir (coach) advised him to start a Karate class in Kolhapur under the banner of their academy ‘Dragon Karate Sports’. His prestart up activities began; location, funding and other infrastructure requirements needed to be assembled and raised. This was not easy, Santosh decided to go to schools and colleges in the nearby area and canvass about his class and also do advertising, by putting small ads in the newspaper. The cost of advertising was also not affordable to Santosh as the paper distributor charged 15 Rs for small adds in 100 newspapers and he had planned for 5000 such adds. Santosh’s classmates were with him on his entire journey, and they all decided to insert the ads themselves in the newspaper so that they could save some money. He also got 10 big advertising flex boards printed. He spent in all Rs 10,000/- which was given to him by his brother Amit. His close friends and his college teacher Prof Gunjan Behl were by his side throughout his initial struggle and were constant sources of inspiration and guidance for him. There was a positive turn in this journey as the phone started ringing and enquiries dropped in. The day of inauguration was dawned, Santosh was awarded the black belt at the inauguration of his training centre on July 13th, 2015. Initially there were only 20 students at his training centre and the fee structure was Rs 300/- as the registration fees which would be paid to his sir and Rs 200/-per month as the class fee which would be kept by Santosh. His dedication yielded fruit and gradually enrolment increased at the training centre. Today Santosh has 3 batches running, two in the morning; 6.00 pm-7.00 pm and 7.00 am to 8.00am and the third in the evening 7.00 pm8.00 pm. Now there are in total 60 students getting trained in his Academy. Discuss the five (5) techniques as discussed in the course which Santosh can use to improve his creative process. Explain techniques from the diagram below.

Mr. Santosh Kshirsagar- Dragon Karate Sports Santosh Kshirsagar, age 20 is not waiting to complete his graduation, to apply the theories he has learned in his classes to the real world. In the summer of the year 2016 the soon-to-be third year MGMT2224: Introduction to Entrepreneurship – Course Information. Academic Year 2022/2023, Summer THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 15 of 30 BCA student at BVDUIMK launched his own karate academy! Life has many ups and downs; many struggles and one need to stand strong to reach success. Santosh as a child never knew what father’s love was; his father never paid any attention towards the family, always drunk and created fights when in his senses. Santosh’s brother Amit was 10 years older than him; his mother struggled hard by stitching clothes to raise her kids and make ends meet. Amit from a very tender age of 13 did part-time jobs to help his mom in earning. Santosh was 4 years old when he lost his father. The family’s struggle in life continued and Amit did a lot of hard work to raise Santosh and give him a good future. He loved him not as a brother but as his son and never made Santosh feel the emptiness of not having a father. After graduation Amit was given a job in his father’s post and gradually all things started falling in place, now they moved to a two-room house made of mud. Santosh had also finished his 12th standard by now, he knew the sacrifice of his mother and brother, and he realized that now he should also join hands in supporting his family. Santosh’s Entrepreneurial Journey When Amit used to go to college, in the ground next to his college there was a karate academy by the name of ‘Dragon Karate Sports’, Santosh was just 6 years old then, impressed by the sport and had joined the classes, later he also started training his juniors in the class, this was in the year 2008 when he was in standard eighth. Santosh secured a black belt when he was in second year BCA. Life took a turn, when his Sir (coach) advised him to start a Karate class in Kolhapur under the banner of their academy ‘Dragon Karate Sports’. His prestart up activities began; location, funding and other infrastructure requirements needed to be assembled and raised. This was not easy, Santosh decided to go to schools and colleges in the nearby area and canvass about his class and also do advertising, by putting small ads in the newspaper. The cost of advertising was also not affordable to Santosh as the paper distributor charged 15 Rs for small adds in 100 newspapers and he had planned for 5000 such adds. Santosh’s classmates were with him on his entire journey, and they all decided to insert the ads themselves in the newspaper so that they could save some money. He also got 10 big advertising flex boards printed. He spent in all Rs 10,000/- which was given to him by his brother Amit. His close friends and his college teacher Prof Gunjan Behl were by his side throughout his initial struggle and were constant sources of inspiration and guidance for him. There was a positive turn in this journey as the phone started ringing and enquiries dropped in. The day of inauguration was dawned, Santosh was awarded the black belt at the inauguration of his training centre on July 13th, 2015. Initially there were only 20 students at his training centre and the fee structure was Rs 300/- as the registration fees which would be paid to his sir and Rs 200/-per month as the class fee which would be kept by Santosh. His dedication yielded fruit and gradually enrolment increased at the training centre. Today Santosh has 3 batches running, two in the morning; 6.00 pm-7.00 pm and 7.00 am to 8.00am and the third in the evening 7.00 pm8.00 pm. Now there are in total 60 students getting trained in his Academy. Discuss the five (5) techniques as discussed in the course which Santosh can use to improve his creative process. Explain techniques from the diagram below.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Mr. Santosh Kshirsagar- Dragon Karate Sports

Santosh Kshirsagar, age 20 is not waiting to complete his graduation, to apply the theories he has

learned in his classes to the real world. In the summer of the year 2016 the soon-to-be third year

MGMT2224: Introduction to Entrepreneurship – Course Information. Academic Year 2022/2023, Summer

THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 15 of 30

BCA student at BVDUIMK launched his own karate academy!

Life has many ups and downs; many struggles and one need to stand strong to reach success.

Santosh as a child never knew what father’s love was; his father never paid any attention towards

the family, always drunk and created fights when in his senses. Santosh’s brother Amit was 10

years older than him; his mother struggled hard by stitching clothes to raise her kids and make

ends meet. Amit from a very tender age of 13 did part-time jobs to help his mom in earning.

Santosh was 4 years old when he lost his father. The family’s struggle in life continued and Amit

did a lot of hard work to raise Santosh and give him a good future. He loved him not as a brother

but as his son and never made Santosh feel the emptiness of not having a father. After graduation

Amit was given a job in his father’s post and gradually all things started falling in place, now

they moved to a two-room house made of mud. Santosh had also finished his 12th standard by

now, he knew the sacrifice of his mother and brother, and he realized that now he should also

join hands in supporting his family.

Santosh’s Entrepreneurial Journey

When Amit used to go to college, in the ground next to his college there was a karate academy

by the name of ‘Dragon Karate Sports’, Santosh was just 6 years old then, impressed by the sport

and had joined the classes, later he also started training his juniors in the class, this was in the

year 2008 when he was in standard eighth.

Santosh secured a black belt when he was in second year BCA. Life took a turn, when his Sir

(coach) advised him to start a Karate class in Kolhapur under the banner of their academy

‘Dragon Karate Sports’. His prestart up activities began; location, funding and other

infrastructure requirements needed to be assembled and raised. This was not easy, Santosh

decided to go to schools and colleges in the nearby area and canvass about his class and also do

advertising, by putting small ads in the newspaper. The cost of advertising was also not

affordable to Santosh as the paper distributor charged 15 Rs for small adds in 100 newspapers

and he had planned for 5000 such adds. Santosh’s classmates were with him on his entire

journey, and they all decided to insert the ads themselves in the newspaper so that they could

save some money. He also got 10 big advertising flex boards printed. He spent in all Rs 10,000/-

which was given to him by his brother Amit. His close friends and his college teacher Prof

Gunjan Behl were by his side throughout his initial struggle and were constant sources of

inspiration and guidance for him.

There was a positive turn in this journey as the phone started ringing and enquiries dropped in.

The day of inauguration was dawned, Santosh was awarded the black belt at the inauguration of

his training centre on July 13th, 2015. Initially there were only 20 students at his training centre

and the fee structure was Rs 300/- as the registration fees which would be paid to his sir and Rs

200/-per month as the class fee which would be kept by Santosh. His dedication yielded fruit and

gradually enrolment increased at the training centre. Today Santosh has 3 batches running, two

in the morning; 6.00 pm-7.00 pm and 7.00 am to 8.00am and the third in the evening 7.00 pm8.00 pm. Now there are in total 60 students getting trained in his Academy.

Discuss the five (5) techniques as discussed in the course which Santosh can use to improve his creative process. Explain techniques from the diagram below.

TECHNIQUES FOR
IMPROVING THE
CREATIVE
PROCESS
Brainstorming
This is an activity used
by small groups of
people to quickly
generate a large volume
of ideas
333
Mind Mapping
This technique involves
creating a diagram to
visually organize
information.
X
TRIZ
This is a logical and
methodical problem-
solving technique that is
based on data and research
rather than intation like
brainstorming ond mind
wapping
U
Force-Field Analysis
This technique can be
used to help you analyse
all forces at day and
weigh the pros and cons
so that you can make a
decision
Rapid Prototyping
This technique involves
ing a model of se
can be tested
flows and
eccets can be

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