Mr. Asentim is a professional sales engineer employed by the quantum group Company. Mr. Asentim has lunch with Mr. Iso, representing Diamond Cement Company. The men discussed Diamond’s product line at some length during lunch. Over dessert, the men begin discussing football and learn that they are both huge fans of Kumasi Asante Kotoko FC. Mr. Iso calls Mr. Asentim a couple of

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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  1. b) Mr. Asentim is a professional sales engineer employed by the quantum group

Company. Mr. Asentim has lunch with Mr. Iso, representing Diamond Cement

Company. The men discussed Diamond’s product line at some length during

lunch. Over dessert, the men begin discussing football and learn that they are both huge fans of Kumasi Asante Kotoko FC. Mr. Iso calls Mr. Asentim a couple of

days later and invites him to watch the Kotoko’s game on Sunday in Diamond’s

corporate suite. Mr. Asentim accepts the invitation and attends the game. The

men spend the afternoon watching their beloved Kotoko. The subject of business

never even comes up in the conversation. As they exit the suite after the game,

Mr. Saankpana, a salesman employed by GHACEM Company, spots the two men.

Mr. Saankpana knows both men, but chooses not to approach them. A couple of

weeks later, Mr. Asentim sends out a request for quotation to both Diamond

Cement Company and GHACEM Company to supply several hundred thousand

Ghana Cedis worth of cement. Both companies submit quotations and are

evaluated in accordance with quantum’s normal bid evaluation process. Mr.

Asentim is responsible for performing the technical bid evaluation, but is not

involved in the final purchase decision. Diamond Cement Company is awarded the

contract based on technical merit and lowest life cycle costs. The next day, Nana

Asentim is called into the office of Quantum Company’s president. The company

president is concerned about a phone call that he received from Mr. Saankpana,

representing GHACEM Company, who is alleging that an inappropriate

relationship may exist between Mr. Asentim and Mr. Iso of Diamond Cement

Company.

  1. i) Did Mr. Asentim have a conflict of interest? ii) Did Mr. Asentim have an

apparent conflict of interest?

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