Mr. A is a technician. People surrounding him knows that Mr. A possesses good knowledge and skills about computer and hardware, so people seek his advice before purchasing computer or computer related accessories. Here, Mr. A is_____

Mr. A is a technician. People surrounding him knows that Mr. A possesses good knowledge and skills about computer and hardware, so people seek his advice before purchasing computer or computer related accessories. Here, Mr. A is_____

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A.Role model

B.Transactional leader

C.Opinion leader

D.Reference leader

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