MOXIMILLION Global Company is a large online retailing store that offers its goods and services to consumers all over the world. The company sells books, music, movies, housewares, electronics, toys, and many other items, either directly or as the middleman between other retailers and the company’s millions of customers. Its Web services business includes renting data storage and computing resources, so-called “cloud computing,” over the Internet. Its considerable online presence is making a great impact in the marketing landscape. A. Explain the differences between a ‘product’ and a ‘service’.
MOXIMILLION Global Company is a large online retailing store that offers its goods and
services to consumers all over the world. The company sells books, music, movies, housewares,
electronics, toys, and many other items, either directly or as the middleman between other
retailers and the company’s millions of customers. Its Web services business includes renting
data storage and computing resources, so-called “cloud computing,” over the Internet. Its
considerable online presence is making a great impact in the marketing landscape.
A. Explain the differences between a ‘product’ and a ‘service’.
B. Discuss ONE (1) basic category of a product and a service offered by MOXIMILLION
global online retailing store, using examples from the scenario above.
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