Answered: Briefly explain how it has been…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Briefly explain how it has been observed that most of organizations world-wide are now adopting E-Commerce as a platform for sourcing their goods and services. Critically review five factors that are promoting the use of E-Commerce. Explain how a financial institution can leverage the use of any platforms to acquire new customers.

Expert Solution

Introduction

Distribution is very important element for any company which helps the product to move from manufacturer to the customers. Innovation in distribution is as important as innovation in product.

With the use of internet, distribution has became online and today with the increase in use of mobile technology, commerce has went completely mobile. Different technology provides new opportunity for company to provide better value for customers.