Mobile commerce gives organizations the opportunity to send location-related advertising, that is, they can send advertising to our mobile devices based on where we are. What are the positives and negatives of this capability?
Mobile commerce gives organizations the opportunity to send location-related advertising, that is, they can send advertising to our mobile devices based on where we are. What are the positives and negatives of this capability?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mobile commerce gives organizations the opportunity to send location-related advertising, that is, they can send advertising to our mobile devices based on where we are. What are the positives and negatives of this capability?
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Mobile commerce has opened up new opportunities for organizations to send targeted advertising to consumers' mobile devices based on location. While this capability has some benefits, there are also some potential drawbacks.
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