Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why might "Friedman Doctrine" be related to global strategy?
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Business ethics is the study of business policies and practices. It is moral principles that act as an instruction for the way a business conducts its transactions. It also provides the knowledge to conduct business in a rightful way.
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