[Mi Italia] The pandemic has been a time where people do not want others touching and breathing on their food. For this and other reasons, restaurants have suffered decreased revenues. An Italian restaurant, Mi Italia, decided to add a new item to the menu: take-out DIY (do it yourself) pizza kits! These kits come with all the necessary ingredients to make the special Mi Italia pizza that customers love so much. As a result, Mi Italia has seen an increase in their sales. This scenario provides an example of a restaurant the environment. O controlling O adapting to O partially modifying O modifying O constraining
[Mi Italia] The pandemic has been a time where people do not want others touching and breathing on their food. For this and other reasons, restaurants have suffered decreased revenues. An Italian restaurant, Mi Italia, decided to add a new item to the menu: take-out DIY (do it yourself) pizza kits! These kits come with all the necessary ingredients to make the special Mi Italia pizza that customers love so much. As a result, Mi Italia has seen an increase in their sales. This scenario provides an example of a restaurant the environment. O controlling O adapting to O partially modifying O modifying O constraining
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[Mi Italia] The pandemic has been a time where people do not want others touching and breathing
on their food. For this and other reasons, restaurants have suffered decreased revenues. An Italian
restaurant, Mi Italia, decided to add a new item to the menu: take-out DIY (do it yourself) pizza kits!
These kits come with all the necessary ingredients to make the special Mi Italia pizza that customers
love so much. As a result, Mi Italia has seen an increase in their sales. This scenario provides an
example of a restaurant
the environment.
O controlling
O adapting to
O partially modifying
O modifying
O constraining](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2Ff6e7bfa8-9340-48a7-8f2a-d71bda77f994%2F3udrgz6o_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Mi Italia] The pandemic has been a time where people do not want others touching and breathing
on their food. For this and other reasons, restaurants have suffered decreased revenues. An Italian
restaurant, Mi Italia, decided to add a new item to the menu: take-out DIY (do it yourself) pizza kits!
These kits come with all the necessary ingredients to make the special Mi Italia pizza that customers
love so much. As a result, Mi Italia has seen an increase in their sales. This scenario provides an
example of a restaurant
the environment.
O controlling
O adapting to
O partially modifying
O modifying
O constraining
Expert Solution
Step 1
Mi Italia has started selling the Do It Yourself (DIY) Pizza Kit during the time of pandemic as the dine in restaurant sales has taken a hit. It is trying to adapt to the change in the external environment.
By providing a DIY pizza kit, Mi Italia is adapting to the current environment and making it one of the survival strategy.
It is not controlling or modifying the environment as it is beyond the control of Mi Italia. It is also not constraining the environment.
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