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Marketing Mix (4P's): What is the product, price, place and promotional strategy adopted?

Marketing Mix (4P's): What is the product, price, place and promotional strategy adopted?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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case study about watermelon oreo, why its failed

6. opportunity and successfully position the product in the minds of consumers (minimum of 3 sources) How the company should segment the market in order to take advantage of the highlighted 7. purchasing decision-making process (minimum of 3 sources). 8. Consumer behaviour: what influences the company can rely on to positively impact the Mix (4P's): What is the product, price, place and promotional strategy adopted? Referencing style: Each section of the report should be adequately supported with references. You should refer to a minimum of 15 to 20 relevant sources for your report. You must include a Harvard style reference list at the end of your report. Expected word count: You are expected to write 3000 words (-/+ 15%), following the specific structure outlined above. Learning Outcomes Assessed: - Identify and describe the factors which influence the marketing activities of an organisation. - Distinguish between a total marketing approach, involving all elements of the marketing mix and individual marketing activities such as advertising and sales. - Recognise and evaluate the influences on consumer behaviour and analyse consumer responses to marketing campaigns. - Critically evaluate appropriate distribution, pricing, product development and promotional strategies. - Apply theoretical concepts to analyse the commercial practices of real organisations Submission Requirements: You must include the following paragraph on your title page: Iwe confirm that this assignment is mylour own work. Where l'we have referred to academic sources, I'we have provided in-text citations and included the sources in the final reference list. Example: You must type your assessment in Arial font 11, with single spacing. You must submit the assessment electronically via the VLE module page. Please ensure you submit it via Turnitin. Assessments submitted after the submission deadline may incur penalties or may not be accepted. Addition submission information - check you have done the following: Formatting Consistent font, spacing, page numbers, formatting and subheadings Correcet format and location throughout the report Referencing Harvard referencing system used correctly in the reference list Citations Summarising Summarising the results of research Paraphrasing Paraphrasing the contents of research findings Spell check Spell check the report Proof-reading Proof-reading completed Grammar Grammarly has becen used to check the report
Transcribed Image Text:6. opportunity and successfully position the product in the minds of consumers (minimum of 3 sources) How the company should segment the market in order to take advantage of the highlighted 7. purchasing decision-making process (minimum of 3 sources). 8. Consumer behaviour: what influences the company can rely on to positively impact the Mix (4P's): What is the product, price, place and promotional strategy adopted? Referencing style: Each section of the report should be adequately supported with references. You should refer to a minimum of 15 to 20 relevant sources for your report. You must include a Harvard style reference list at the end of your report. Expected word count: You are expected to write 3000 words (-/+ 15%), following the specific structure outlined above. Learning Outcomes Assessed: - Identify and describe the factors which influence the marketing activities of an organisation. - Distinguish between a total marketing approach, involving all elements of the marketing mix and individual marketing activities such as advertising and sales. - Recognise and evaluate the influences on consumer behaviour and analyse consumer responses to marketing campaigns. - Critically evaluate appropriate distribution, pricing, product development and promotional strategies. - Apply theoretical concepts to analyse the commercial practices of real organisations Submission Requirements: You must include the following paragraph on your title page: Iwe confirm that this assignment is mylour own work. Where l'we have referred to academic sources, I'we have provided in-text citations and included the sources in the final reference list. Example: You must type your assessment in Arial font 11, with single spacing. You must submit the assessment electronically via the VLE module page. Please ensure you submit it via Turnitin. Assessments submitted after the submission deadline may incur penalties or may not be accepted. Addition submission information - check you have done the following: Formatting Consistent font, spacing, page numbers, formatting and subheadings Correcet format and location throughout the report Referencing Harvard referencing system used correctly in the reference list Citations Summarising Summarising the results of research Paraphrasing Paraphrasing the contents of research findings Spell check Spell check the report Proof-reading Proof-reading completed Grammar Grammarly has becen used to check the report
Structure: Your report should be divided into the following 9 sections. Section 1: Introduction (100 – 200 words) Section 2: Description of Business, Product and Target Customer (200 -300 words) Section 3: Why the Product Failed? Marketing Environment Analysis (1000 – 1200 words) A. STEEPLE B. Porter's Five Forces C. Section 4: Product Re-Launch – New Market Opportunity (200 – 250 words) Section 5: Product Re-Launch - New Segmentation, Targeting and Positioning (300 -400 words) Section 6: Product Re-Launch - New Consumer Behaviour (200 – 250 words) Section 7: Marketing Mix (4P's) (400 - 600 words) Section 8: Conclusion and Recommendations (200 – 250 words) Section 9: Reference list (not included in the word count) Consumer Behaviour Theory and/or task resources required for the assessment: Your written report must include all sections as contained within the formative group presentation with the additional section of the 4P's marketing mix. It is recommended that you build on the feedback received from the formative group presentation as to strengthen analysis in the report. All sections of the report require that you conduct secondary research making use of academic as well as non-academic sources. Knowledge gained from the module (Weeks 1 to 12) should be used to assist in the successful completion of the task. Remember to include the reasons for failure and how the new strategy overcomes this. It is recommended that you conducted your analysis in the following order – whilst incorporating the feedback from your group presentations. Reasons for Failure: 1. 2. briefly analyse the variables of the macro-environment that in your opinion are relevant to explaining why the product failed. Remember that the STEEPLE analysis should be bound to the market the company has chosen to enter. You can either build a table to show all your considerations or you can discuss each as its own slide. Remember that when carrying out an environmental analysis you should gather information from secondary sources on the market/industry/country the company would like to staylenter (i.e., Internet, Journal Articles, governments' reports, etc.). You should provide actual figures for each force of the environment you analyse and cite the source from which those data come from (minimum of 4 sources). How the product was initially marketed to prospective customers. Analyse the macro-environment through the STEEPLE Analysis: Using the STEEPLE model, 3. were in your opinion relevant to the company that they should have considered. Once again you should gather information from secondary resources on the marketindustry (minimum of 4 sources) Analyse the micro-environment through porters five forces: you should analyse the forces that 4. positively impact the purchasing decision-making process (minimum of 3 sources). New Marketing Plan: Consumer behaviour: what were the influences that the company initially believed would Identify a new opportunity that the company can take advantage off. This can either be in a new 5. market, by targeting new customers or completely changing the intended use of the product (minimum of 2 sources).
Transcribed Image Text:Structure: Your report should be divided into the following 9 sections. Section 1: Introduction (100 – 200 words) Section 2: Description of Business, Product and Target Customer (200 -300 words) Section 3: Why the Product Failed? Marketing Environment Analysis (1000 – 1200 words) A. STEEPLE B. Porter's Five Forces C. Section 4: Product Re-Launch – New Market Opportunity (200 – 250 words) Section 5: Product Re-Launch - New Segmentation, Targeting and Positioning (300 -400 words) Section 6: Product Re-Launch - New Consumer Behaviour (200 – 250 words) Section 7: Marketing Mix (4P's) (400 - 600 words) Section 8: Conclusion and Recommendations (200 – 250 words) Section 9: Reference list (not included in the word count) Consumer Behaviour Theory and/or task resources required for the assessment: Your written report must include all sections as contained within the formative group presentation with the additional section of the 4P's marketing mix. It is recommended that you build on the feedback received from the formative group presentation as to strengthen analysis in the report. All sections of the report require that you conduct secondary research making use of academic as well as non-academic sources. Knowledge gained from the module (Weeks 1 to 12) should be used to assist in the successful completion of the task. Remember to include the reasons for failure and how the new strategy overcomes this. It is recommended that you conducted your analysis in the following order – whilst incorporating the feedback from your group presentations. Reasons for Failure: 1. 2. briefly analyse the variables of the macro-environment that in your opinion are relevant to explaining why the product failed. Remember that the STEEPLE analysis should be bound to the market the company has chosen to enter. You can either build a table to show all your considerations or you can discuss each as its own slide. Remember that when carrying out an environmental analysis you should gather information from secondary sources on the market/industry/country the company would like to staylenter (i.e., Internet, Journal Articles, governments' reports, etc.). You should provide actual figures for each force of the environment you analyse and cite the source from which those data come from (minimum of 4 sources). How the product was initially marketed to prospective customers. Analyse the macro-environment through the STEEPLE Analysis: Using the STEEPLE model, 3. were in your opinion relevant to the company that they should have considered. Once again you should gather information from secondary resources on the marketindustry (minimum of 4 sources) Analyse the micro-environment through porters five forces: you should analyse the forces that 4. positively impact the purchasing decision-making process (minimum of 3 sources). New Marketing Plan: Consumer behaviour: what were the influences that the company initially believed would Identify a new opportunity that the company can take advantage off. This can either be in a new 5. market, by targeting new customers or completely changing the intended use of the product (minimum of 2 sources).
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