Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Prepare benchmark on metrics for motorcycle airbag jacket product proposal.
Expert Solution
Step 1
Idea generation is the process of creating, developing, and communicating ideas. Idea generation focuses on identifying solutions for the problem identified and helps to satisfy the needs of customers with creative thought processes.
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