Many medical specialties have professional societies that offer degrees of membership where the more advanced members are designated as "fellows" (regardless of gender). For example an internal medicine physician can be designated as a Fellow of the American College of Physicians based on standards for experience, education and service. These fellows are entitled to add the letters "FACP" after their name and degree. What function from this chapter is accomplished by this tiered level of membership? A. Signaling physician quality B. Linking the physician to a mechanism for patients to record complaints (like the Better Business Bureau provides) C. Reducing information asymmetries D. Fellowship designations are a marketing strategy to attract new patients Give the answers with detail explanation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Many medical specialties have professional societies that offer degrees of membership where the more advanced members are designated as "fellows" (regardless of gender). For example an internal medicine physician can be designated as a Fellow of the American College of Physicians based on standards for experience, education and service. These fellows are entitled to add the letters "FACP" after their name and degree. What function from this chapter is accomplished by this tiered level of membership? A. Signaling physician quality B. Linking the physician to a mechanism for patients to record complaints (like the Better Business Bureau provides) C. Reducing information asymmetries D. Fellowship designations are a marketing strategy to attract new patients Give the answers with detail explanation 

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