Customer Relationship Management 1. In your own words, explain the purpose and function of a CRM system.
Customer Relationship Management 1. In your own words, explain the purpose and function of a CRM system.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Customer Relationship Management
1. In your own words, explain the purpose and function of a CRM system.
2. In your own words, discuss why a business needs a CRM System.
3. In your own words, discuss two potential issues that a business may encounter when implementing or upgrading the CRM system
4. Outline the benefits of the CRM system and the areas of the business it can help manage
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