Do you agree with Ulukaya’s decision to open a production facility in Idaho instead of buying milk and trucking it to Chobani’s New York plant? In addition to the cost of transporting the milk, are there other factors that might have influenced Ulukaya’s decision to build a second plant?

Do you agree with Ulukaya’s decision to open a production facility in Idaho instead of buying milk and trucking it to Chobani’s New York plant? In addition to the cost of transporting the milk, are there other factors that might have influenced Ulukaya’s decision to build a second plant?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Do you agree with Ulukaya’s decision to open a
production facility in Idaho instead of buying milk and
trucking it to Chobani’s New York plant? In addition to
the cost of transporting the milk, are there other factors
that might have influenced Ulukaya’s decision to build a
second plant?

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