LWT’s new business model will required product customization as well as changes in Customer Service. Explain the three dimensions on which LWT’s services will be impacted: service package, degree of customization, and the level of customer contact, (What will be the changes).

LWT’s new business model will required product customization as well as changes in Customer Service. Explain the three dimensions on which LWT’s services will be impacted: service package, degree of customization, and the level of customer contact, (What will be the changes).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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