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Karim and Nadine, a newly married couple who intend to go to Paris for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have neither seen Europe nor used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristic of services is highlighted in this instance? * Inseparability Variability Intangibility Perishability

Karim and Nadine, a newly married couple who intend to go to Paris for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have neither seen Europe nor used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristic of services is highlighted in this instance? * Inseparability Variability Intangibility Perishability

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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VUVRpUsqv7uXA2cpVTFJ1StGTPIBg-MvudM-loszrqYapiQ/formResponse?pli=1 Marketers Market segment Karim and Nadine, a newly married couple who intend to go to Paris for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have neither seen Europe nor used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristic of services is highlighted in this instance? * O Inseparability Variability Intangibility Perishability
Transcribed Image Text:VUVRpUsqv7uXA2cpVTFJ1StGTPIBg-MvudM-loszrqYapiQ/formResponse?pli=1 Marketers Market segment Karim and Nadine, a newly married couple who intend to go to Paris for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have neither seen Europe nor used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristic of services is highlighted in this instance? * O Inseparability Variability Intangibility Perishability
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