Answered: Just Answer the Number 2.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Just Answer the Number 2.

Here is the answer for the Number 1.

. Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients.

Purpose:

To create such products which could easily be made by even children.
Children and youth or even adults can consume this as their morning/evening snack.
Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business.

Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores.

Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't compromise between taste and health.'