JUST ANSWER THE NUMBER 1. 1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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JUST ANSWER THE NUMBER 1.

1.

Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?

2. Using your Technical Mind, how do you intend to convert this product or service concept into something concrete and real? What technologies and technicalities must you learn? What would be the quality specifications demanded of your product or service? Are the specifications difficult to attain? What would it take to attain them? Given the quality specifications demanded by the intended consumers of your product or service, what are the corresponding technical specifications that you need to attain? Do you need to seek the guidance of experts in the field? Is it possible for you to come up with a prototype of the product or service for testing?
3. Finally, how do you intend to make money out of selling this product or service? Who is your target market? What are your projected sales, costs, and expenses? What kind of people do you need to help you land this business?

4. After testing the product or the service, what improvements should you make on the product or service? Are the difficulties you met surmountable? What help do you need to fully exploit the market and financial potentials of this product or service?

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