John wants to promote his ketchup product that is a mix of Banana and Tomato flavors. Since he is just starting his business venture, he first considered the people of Davao City to be his target market. He set aside ₱ 100,000 from his savings to start his ketchup business, and planned to price his product at around ₱ 23 per bottle. Using the different promotional mix tool, what promotional mix tool can John use to promote his product? Choose two (2) and explain your answer.

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.