John wants to promote his ketchup product that is a mix of Banana and Tomato flavors. Since he is just starting his business venture, he first considered the people of Davao City to be his target market. He set aside ₱ 100,000 from his savings to start his ketchup business, and planned to price his product at around ₱ 23 per bottle. Using the different promotional mix tool, what promotional mix tool can John use to promote his product? Choose two (2) and explain your answer.
John wants to promote his ketchup product that is a mix of Banana and Tomato flavors. Since he is just starting his business venture, he first considered the people of Davao City to be his target market. He set aside ₱ 100,000 from his savings to start his ketchup business, and planned to price his product at around ₱ 23 per bottle. Using the different promotional mix tool, what promotional mix tool can John use to promote his product? Choose two (2) and explain your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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John wants to promote his ketchup product that is a mix of Banana and Tomato flavors. Since
he is just starting his business venture, he first considered the people of Davao City to be his target
market. He set aside ₱ 100,000 from his savings to start his ketchup business, and planned to price
his product at around ₱ 23 per bottle. Using the different promotional mix tool, what promotional
mix tool can John use to promote his product? Choose two (2) and explain your answer.
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