John is operating a business in the Caribbean in the manufacturing sector. Over the years the business has grown and become profitable and as a result the structure of the organization must reflect the changing business needs. He started off with just an accountant and general administrative department. Due to the growth of the organization, there is now a need for a marketing and sales department, IT department, production department, risk department, operations department, human resource department, finance department, research and development department and health and safety department. John is considering implementing a functional structure. This way specialist departments are able to focus on their tasks and meet their objectives. John is also concerned about his value chain and would like further insight on this grey area in his business function. Since the business is doing well locally, John is considering expanding to parts of the United Kingdom, Canada and Asia. As such, he is considering the development of a global strategy. John understands that to shape the organization’s overall strategy there are various strategic drivers both internal and external which must be considered and wants expert advice on these drivers relevant to his business. Though the market is competitive John’s company is known to be innovative. He has also demonstrated a care for the environment which has added value to his organization and his success. As a Strategic Management Consultant: 1. Discuss the functional structure type which John is considering. You must include benefits and drawbacks of this type of structure. Also, what other type of structure could John consider if he wants to organize employees around core processes? Discuss the benefits and drawbacks of this structure. Also, based on the departments mentioned in the scenario what would this structure look like graphically? 2. Discuss Goold and Campbell five tests based on good general design principles and how this will influence the structures discussed in 1.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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John is operating a business in the Caribbean in the manufacturing sector. Over the years the
business has grown and become profitable and as a result the structure of the organization must
reflect the changing business needs. He started off with just an accountant and general
administrative department. Due to the growth of the organization, there is now a need for a
marketing and sales department, IT department, production department, risk department,
operations department, human resource department, finance department, research and
development department and health and safety department. John is considering implementing a
functional structure. This way specialist departments are able to focus on their tasks and meet their
objectives. John is also concerned about his value chain and would like further insight on this grey
area in his business function. Since the business is doing well locally, John is considering
expanding to parts of the United Kingdom, Canada and Asia. As such, he is considering the
development of a global strategy. John understands that to shape the organization’s overall
strategy there are various strategic drivers both internal and external which must be considered
and wants expert advice on these drivers relevant to his business. Though the market is
competitive John’s company is known to be innovative. He has also demonstrated a care for the
environment which has added value to his organization and his success.
As a Strategic Management Consultant:
1. Discuss the functional structure type which John is considering. You must include benefits
and drawbacks of this type of structure. Also, what other type of structure could John
consider if he wants to organize employees around core processes? Discuss the benefits
and drawbacks of this structure. Also, based on the departments mentioned in the scenario
what would this structure look like graphically?
2. Discuss Goold and Campbell five tests based on good general design principles and how
this will influence the structures discussed in 1. 

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