Jog PCS is a wireless telephone company. It sells cell phones to three customer groups: (1) busi- ness users, (2) high-volume individual users, and (3) low-volume individual users. Currently, the company is functionally organized. Primary functions include product development, market- ing, sales, and customer service. The organiza- tional chart is as follows: Friedrich von Hugel CEO Austin O'Malley Marketing Jessica Wilde Maria Hernandez Product Development Kim Chen Customer Service Sales 1. The CEO, von Hugel, is considering reorganiz- ing the company as a multidivisional firm orga- nized around customer type. Draw the revised organizational chart. 2. Discuss the pros and cons of the proposed reor- ganization, relative to the current structure. 3. Jessica Wilde, vice president of product devel- opment, suggests that a matrix organization might be better. Draw the organization chart implied by her proposal. 4. Discuss the pros and cons of the matrix pro- posal relative to the multidivisional proposal.

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Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Jog PCS is a wireless telephone company. It sells
cell phones to three customer groups: (1) busi-
ness users, (2) high-volume individual users, and
(3) low-volume individual users. Currently, the
company is functionally organized. Primary
functions include product development, market-
ing, sales, and customer service. The organiza-
tional chart is as follows:
Friedrich von Hugel
CEO
Austin O'Malley
Marketing
Jessica Wilde
Maria Hernandez
Product Development
Kim Chen
Customer Service
Sales
1. The CEO, von Hugel, is considering reorganiz-
ing the company as a multidivisional firm orga-
nized around customer type. Draw the revised
organizational chart.
2. Discuss the pros and cons of the proposed reor-
ganization, relative to the current structure.
3. Jessica Wilde, vice president of product devel-
opment, suggests that a matrix organization
might be better. Draw the organization chart
implied by her proposal.
4. Discuss the pros and cons of the matrix pro-
posal relative to the multidivisional proposal.
Transcribed Image Text:Jog PCS is a wireless telephone company. It sells cell phones to three customer groups: (1) busi- ness users, (2) high-volume individual users, and (3) low-volume individual users. Currently, the company is functionally organized. Primary functions include product development, market- ing, sales, and customer service. The organiza- tional chart is as follows: Friedrich von Hugel CEO Austin O'Malley Marketing Jessica Wilde Maria Hernandez Product Development Kim Chen Customer Service Sales 1. The CEO, von Hugel, is considering reorganiz- ing the company as a multidivisional firm orga- nized around customer type. Draw the revised organizational chart. 2. Discuss the pros and cons of the proposed reor- ganization, relative to the current structure. 3. Jessica Wilde, vice president of product devel- opment, suggests that a matrix organization might be better. Draw the organization chart implied by her proposal. 4. Discuss the pros and cons of the matrix pro- posal relative to the multidivisional proposal.
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