ake an organization of your choice and ar rief description concerning: what it produces or sells . the industry it belongs to i. the sector of the economy it belongs to J. the government regulators in the sector . Conduct an environmental analysis for t erganization Scan the organization's environment and t least 10 factors that affect the survival rganization. . Monitor those factors (may be actual or Issumed changes) i. Forecast those factors into the next thre

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Take an organization of your choice and and give a
brief description concerning:
i. what it produces or sells
ii. the industry it belongs to
iii. the sector of the economy it belongs to
iv. the government regulators in the sector
1. Conduct an environmental analysis for that
organization
i. Scan the organization's environment and identify
at least 10 factors that affect the survival of the
organization.
ii. Monitor those factors (may be actual or based on
assumed changes)
iii. Forecast those factors into the next three years
(assume how the factors will change in the next
three years)
iv.
Do an assessment of the effects of the factors on
the organization (how
will those factors affect the organization in the next
three veare and
Transcribed Image Text:Take an organization of your choice and and give a brief description concerning: i. what it produces or sells ii. the industry it belongs to iii. the sector of the economy it belongs to iv. the government regulators in the sector 1. Conduct an environmental analysis for that organization i. Scan the organization's environment and identify at least 10 factors that affect the survival of the organization. ii. Monitor those factors (may be actual or based on assumed changes) iii. Forecast those factors into the next three years (assume how the factors will change in the next three years) iv. Do an assessment of the effects of the factors on the organization (how will those factors affect the organization in the next three veare and
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