3.1Read the following case study and answer the questions that follow.John and Amy want to expand their T-shirt business but market research is very expensiveand they do not have the finances.3.1.1 Distinguish between primary and secondary data collection and give ONE example of each.Use the table below to answer the questionPrimary dataExample:Secondary dataExample:

John and Amy want to do market research for their T-shirt business. Market research requires setting…

Answered: 3.1 Read the following case study and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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