It is the overlap between the customer's interest and what the company do to address the overlap Problem Recognition Sweet Spot Moment of Truth All Choices are Incorrect
It is the overlap between the customer's interest and what the company do to address the overlap Problem Recognition Sweet Spot Moment of Truth All Choices are Incorrect
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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It is the overlap between the customer's interest and what the company do to address the overlap
Problem Recognition
Sweet Spot
Moment of Truth
All Choices are Incorrect
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