IST STATEMENT: Forecast that are too low mean the company has not allocated enough resources that will be needed.2ND STATEMENT: Forecasts that are too high mean the company is allocating more resources that will be needed. O a. Ist Statement is FALSE, 2nd Statement is TRUE O b. Ist Statement is TRUE, 2nd Statement is FALSE O c. Ist Statement is FALSE, 2nd Statement is FALSE O d. Ist Statement is TRUE, 2nd Statement is TRUE

IST STATEMENT: Forecast that are too low mean the company has not allocated enough resources that will be needed.2ND STATEMENT: Forecasts that are too high mean the company is allocating more resources that will be needed. O a. Ist Statement is FALSE, 2nd Statement is TRUE O b. Ist Statement is TRUE, 2nd Statement is FALSE O c. Ist Statement is FALSE, 2nd Statement is FALSE O d. Ist Statement is TRUE, 2nd Statement is TRUE

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. A Wall Street Journal subscriber survey asked 46 questions about subscribercharacteristics and interests. State whether each of the following questionsprovides categorical or quantitative data.a. What is your age?b. Are you male or female?c. When did you first start reading the WSJ? High school, college, early, career, mid-career,late-career, or retirement?d. How long have you been in your present job or position?e. What type of vehicle are you considering for your next purchase? Nine response categoriesinclude a sedan, sports car, SUV, minivan, and so on.
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