IST STATEMENT: Forecast that are too low mean the company has not allocated enough resources that will be needed.2ND STATEMENT: Forecasts that are too high mean the company is allocating more resources that will be needed. O a. Ist Statement is FALSE, 2nd Statement is TRUE O b. Ist Statement is TRUE, 2nd Statement is FALSE O c. Ist Statement is FALSE, 2nd Statement is FALSE O d. Ist Statement is TRUE, 2nd Statement is TRUE

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Corporate buyers try to
establish relationship with the
vendors. Their expectation is
that homework about their
company would be done
before the first sales call.
O a. Probing questions
O b. Elimination of
unnecessary questions
O c. Information gathering
questions
o d. Confirmation questions
Transcribed Image Text:Corporate buyers try to establish relationship with the vendors. Their expectation is that homework about their company would be done before the first sales call. O a. Probing questions O b. Elimination of unnecessary questions O c. Information gathering questions o d. Confirmation questions
IST STATEMENT: Forecast that
are too low mean the
company has not allocated
enough resources that will be
needed.2ND STATEMENT:
Forecasts that are too high
mean the company is
allocating more resources
that will be needed.
O a. Ist Statement is FALSE,
2nd Statement is TRUE
O b. Ist Statement is TRUE,
2nd Statement is FALSE
O c. Ist Statement is FALSE,
2nd Statement is FALSE
O d. Ist Statement is TRUE,
2nd Statement is TRUE
Transcribed Image Text:IST STATEMENT: Forecast that are too low mean the company has not allocated enough resources that will be needed.2ND STATEMENT: Forecasts that are too high mean the company is allocating more resources that will be needed. O a. Ist Statement is FALSE, 2nd Statement is TRUE O b. Ist Statement is TRUE, 2nd Statement is FALSE O c. Ist Statement is FALSE, 2nd Statement is FALSE O d. Ist Statement is TRUE, 2nd Statement is TRUE
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